Computer Telephony Integration

Linking your database with your telephone system creates a powerful business tool for enhanced Customer Relationship Management (CRM). However, for truly effective CRM, it is essential that - even as your organisation grows - customer information is kept up to date and accessible, and that it gets to members of staff quickly while they are on the telephone.

Panasonic's Computer Telephony Integration (CTI) solution and Desktop Telephony Assistant (DTA) make it easy to combine voice and data resources, to manage customer information and to make use of it effectively, providing real CRM benefits. With the KX-TDA and DTA working together PC and telephone work as one device.

Empowering more employees

The multiple CTI interface of the KX-TDA means that any employee receiving a call from a customer can have the capability of viewing customer details on screen before answering. Combined with the Panasonic DTA, which connects the KX-TDA to your company network. Multiple users can have the information they need from the company's IT infrastructure to deal with telephone calls both more professionally and more efficiently.

All resources are controlled by CTI, for complete efficiency and effective organisation.

Screen popping

Relevant information displayed on screen at the same time as the incoming call.

Auto-dial

Numbers can be selected by name or number from a personal or global directory and auto-dialled. Auto-dialling can also be carried out directly from Maximiser and other TAPI applications.

Call logging

All calls made or received on extensions running DTA can be logged.

Real-time display viewer

The whole system, including extension and line status, can be monitored live in real time, to ensure the system and staff are operating at their most efficient at all times.

Macros

Can be written, edited and associated with a DDI or CLI. For example, a special message can be triggered if a customer calling in has exceeded their credit limit.